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We are Furniture fusion

The formation of Furniture Fusion came from a desire to sell contemporary products to a wide selection of premises. The year was 2000 and the feeling amongst us was that hoteliers and restaurateurs were seemingly upping their game in terms of the aesthetics. No more multicoloured carpet in various hues of red and burgundy, coupled with wallpaper in a yellow hue with a mix and match of furniture that was just about functionality but with no design detail.

Our furniture inspires us and fuels our passion for making the UK a better place to sit around.

A good place to start

At the time we were making regular trips to Italy and making some inroads into the manufacturing hub of the chair capital of the world.

Of course, one can never predict catastrophic world events, unless of course you are responsible for them, but overnight the world changed and more importantly most projects were immediately put on hold at that time. After our first week of trading, we felt this was going to be tough going. Perhaps that mentality has been prevalent throughout and as a result, we feel we want to strive to do things better than our competitors, to present our ranges in a clearer way, to constantly look for more contemporary and cutting-edge designs. The idea of sitting on one’s laurels just has never occurred to us. We found a common interest in art, music, design and furniture that we hope explains the Fusion part of our name.

Art, music, design and creativity are very important to all that work at Furniture Fusion. We really try and find like-minded people when recruiting, as this message is essential to convey at every level.

Inspiration

We understand the creative process of trying to produce something worthwhile. The sweat and toil are necessary to ensure we exhibit a piece that reflects the original idea of being creatively different without reinventing the wheel. To provide a functional use, to be able to demonstrate good value for money and to be comfortable and fit for purpose. Of course, we do not always get it right the first time, but did John Lennon ever nail his vocals first time?

Inspiration is an interesting concept and one that we started to think about in more depth not long after listening and reading the transcript of Bob Dylan’s Nobel lecture in recognition of his award for literature. From very early on we are told how it all started for Dylan with Buddy Holly and how Dylan thought he resembled Buddy Holly. Dylan wanted to initially sound like Buddy Holly as he was playing the music Dylan loved.  Not only that but he loved the fact Holly wrote his own songs and recognised he was everything Dylan wasn’t at that moment in time. We all see art every day and how that art is defined is purely down to the individual viewing it, whether it be a painting, a poem, a piece of furniture, a song or simply a sketch. The fact is we are surrounded by these creative forces and being aware of these helps us appreciate what is around us. Hence our approach to a new piece we might be working on would come from various threads of inspiration. One of us might have seen a particular shape within an architectural context that would work on an upholstered piece. Someone else might see a particular stitch on a piece of fashion or the way two colours have been combined. The fact is, we are submerged into what is around us just like Dylan, who had the vernacular down with various artists, he knew the rhetoric, everything he listened to was absorbed, nothing went over his head. When Dylan started writing songs he knew the language these artists wrote in, it was all he knew.

At Furniture Fusion we have absorbed the vernacular of the designers that we surround ourselves with. We have our own principles and sensibilities that ultimately enable us to produce pieces in our own way, plus the delivering and managing of our orders is a creative process itself and one we are fiercely proud of.

We understand the creative process in trying to produce something worthwhile.

Sam Samuels

Founder

If I could tend to my own vineyard in Tuscany and write music all day I would be happy man, in the meantime I am super happy working with a great bunch of creative people.

Favourite Book

Just Kids by Patti Smith

Favourite Art/Design

Roy Lichtenstein

Favourite Movie

The Usual Suspects

Playlist

https://goo.gl/iArZB5

Jo Spivack

Director & Accounts

A big fan of a healthy lifestyle, I love going on long walks and I often find myself  going to the gym. I like nothing better than healthy food, a good book, body combat, dancing and socializing with my friends.

Favourite Book

Kane and Abel by Jeffrey Archer

Favourite Movie

Sound of Music

Playlist

https://goo.gl/GHHKtS

Peter Carter

Sales Director

Technology, gadgets and gaming geek. Seek advice if you’re in need of a good documentary, the weirder, the better (check out Pulling John, it’s about arm wrestling).

Favourite Book

Playing with Power – Nintendo NES Classic

Favourite Art/Design

Bold & Noble

Favourite Movie

Jaws

Playlist

https://goo.gl/Z5Jw7c

Shammi Chauban

Purchasing & Project Management

A big fan of all kinds of art – bring on museums, exhibitions and theatre, I’m in all in. A big on entertaining, exploring London, enjoying bars and restaurants our great capital has to offer or chill out with a box set or at pilates.

Favourite Book

The Slap by Christos Tsiolkas

Favourite Art/Design

Royal Academy Exhibitions

Favourite Movie

Wild Tales

Playlist

https://goo.gl/vdk7KN

Lena Fox

Sales Project Coordinator

In love with ancient history and historical places in general. Often found exploring art galleries.

Favourite Book

Dracula by Bram Stoker, Women by Charles Bukowski

Favourite Art/Design

Gustav Klimt

Favourite Movie

The Fountain by Aron Aranovsky, Mulholland Drive by David Lynch

Playlist

https://goo.gl/Km9KCx

Natalie Creamer

Purchasing Administrator

Queen of healthy eating often spotted at the gym or even running a marathon.

Favourite Book

Me before you by Jo Jo Moyes

Favourite Movie

Love Actually

Playlist

https://goo.gl/uvwRnW

Tracy Fung

Purchasing Administrator

Lenka Skodronova

Digital Marketing

Recently rediscovered the beauty of theatre and opera, spending money on great food and flights. Photography lover and travel addict, on a quest to visit every country in Europe.

Favourite Book

anything from David Baldacci

Favourite Art/Design

Tattoo Designs by DzejArTattoo

Favourite Movie

Kolya by Jan Sverak, Loners by David Ondricek

Playlist

https://goo.gl/P1KRxQ

Stephen Foskett

Deliveries

Mister Local Knowledge, anything you need to know about Greater London. go no further.

Favourite Movie

Top Gun

Cookie

Company Pooch

I am a huge fan of bone marrow and my favourite is getting stuck into a rawhide twist. My job is to look pretty and greet clients in the office earning myself a cuddle in the process.

Favourite Book

Cujo by Stephen King

Favourite Movie

Either Lady and the Tramp or Turner & Hooch

Favourite Art/Design

I'm a dog, stop asking silly questions

Playlist

https://goo.gl/MUpjnN
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