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We are Furniture fusion

The formation of Furniture Fusion came from a desire to sell contemporary products to a wide selection of premises. The year was 2000 and the feeling amongst us was that hoteliers and restauranteurs were seemingly upping their game in terms of the aesthetics. No more multicoloured carpet in various hues of red and burgundy, coupled with a yellow wallpaper with a mix and match of furniture that was just about functionality but with no design detail.

Our furniture inspires us and fuels our passion for making the UK a better place to sit around.

A good place to start

At the time we were making regular trips to Italy and making some inroads into the manufacturing hub of the chair capital of the world. Of course, one can never predict catastrophic world events, unless of course you are responsible for them, but overnight the world changed and more importantly most projects were immediately put on hold. After our first week of trading, we felt this was going to be tough going. Perhaps that mentality has been prevalent throughout and as a result, we feel we want to strive to do things better than our competitors, to present our ranges in a clearer way, to constantly look for more contemporary and cutting-edge designs. The idea of sitting on one’s laurels has just never occurred to us. We found a common interest in art, music, design and furniture that we hope explains the Fusion part of our name.

At Furniture Fusion we have absorbed the language of the designers that we surround ourselves with. We have our own principles and sensibilities that ultimately enable us to produce pieces in our own way, plus the delivering and managing of our orders is a creative process itself and one we are fiercely proud of.

Inspiration

We understand the creative process of trying to produce something worthwhile. The sweat and toil are necessary to ensure we exhibit a piece that reflects the original idea of being creatively different without reinventing the wheel. To provide a functional use, to be able to demonstrate good value for money and to be comfortable and fit for purpose. Of course, we do not always get it right the first time, but did John Lennon ever nail his vocals the first time? Inspiration is an interesting concept and one that we started to think about in more depth not long after listening and reading the transcript of Bob Dylan’s Nobel lecture in recognition of his award for literature. From very early on we are told how it all started for Dylan with Buddy Holly and how Dylan thought he resembled the musician. Dylan wanted to initially sound like Holly as he was playing the music Dylan loved.  Not only that but he loved the fact Holly wrote his own songs and recognised he was everything Dylan wasn’t at that moment in time. We all see art every day and how that art is defined is purely down to the individual viewing it, whether it be a painting, a poem, a piece of furniture, a song or simply a sketch. The fact is we are surrounded by these creative forces and being aware of these helps us appreciate what is around us. Hence our approach to a new piece we might be working on would come from various threads of inspiration. One of us might have seen a particular shape within an architectural context that would work on an upholstered piece. Someone else might see a particular stitch on a piece of fashion or the way two colours have been combined.

The fact is, we are submerged into what is around us just like Dylan, who had the vernacular down with various artists, he knew the rhetoric, everything he listened to was absorbed, nothing went over his head. When Dylan started writing songs he knew the language these artists wrote in, it was all he knew.

We understand the creative process in trying to produce something worthwhile.

Sam Samuels

Founder

If I could tend to my own vineyard in Tuscany, and write music all day, I would be a happy man. In the meantime, I am super happy working with a great bunch of creative people.

Why I love Furniture Fusion

I love my boss and colleagues! If we can create something together, all the better.

Morning Person Vs Night Owl

Married to a morning person but inherently a night owl so... Morning Owl!

Favourite Destination

New York, USA.

Favourite Chair

Bespoke Ibiza Chair that we supplied to the Hard Rock Hotel, London.

Jo Spivack

Director & Accounts

A big fan of healthy living and lifestyle. I love hiking up mountains, long walks and body combat. Spending time with my family and friends is very important to me and so is living life to the fullest.

Why I love Furniture Fusion

Love to learn something new everyday.

Morning Person Vs Night Owl

Morning Person.

Favourite Destination

New York, USA.

Favourite Chair

Candy Lounge Chair.

Shammi Chauhan

Purchasing & Project Management

The biggest fan of all kinds of art!      Bring on museums, exhibitions, & the theatre… I am in! Also big on entertaining and enjoying the bars & restaurants that our great capital has to offer or chilling out with a box set or even at pilates.

Why I love Furniture Fusion

No two days are the same!

Morning Person Vs Night Owl

Morning Person.

Favourite Destination

Andalucía, Spain.

Favourite Chair

Joe SM TSL Side Chair.

Lena Fox

Sales Support Manager

In love with ancient history and historical places in general. Often found exploring art galleries.

Why I love Furniture Fusion

The teamwork & beautiful friendships made.

Morning Person Vs Night Owl

I'd say neither, but leaning more towards a Morning Person.

Favourite Destination

The artsy, historical streets of Paris.

Favourite Chair

Fox Lounge Chair.

Simi Qamar

Office Manager

The office fashionista! Loves chocolate, fashion, latest trends and putting the pieces together.

Why I love Furniture Fusion

I love that the work challenges me!

Morning Person Vs Night Owl

Definitely a bright-eyed Morning Person.

Favourite Destination

Barbados.

Favourite Chair

Nirvana Lounge Chair.

Jordan Grundman

Sales Support

Love to spend time with family and friends. Big fan of playing and watching football. If I’m not browsing furniture, I’m browsing Netflix for series and documentaries.

Why I love Furniture Fusion

The ever positive working environment.

Morning Person Vs Night Owl

Night Owl.

Favourite Destination

South Africa.

Favourite Chair

Nene Side Chair.

Nisha Sachania

Purchasing Coordinator

Enjoys endurance training & a healthy lifestyle. Loves building beautiful memories with friends & family, as well as, travelling & shopping.

Why I love Furniture Fusion

Love working with funny & caring people.

Morning Person Vs Night Owl

Morning Person.

Favourite Destination

San Francisco, USA.

Favourite Chair

Cosmo Lounge Chair.

Charlotte Winny

Sales Support

Loves traveling to new destinations and going on holiday. I enjoy shopping, spending time with family and walking my little dog, named, Teddy.

Why I love Furniture Fusion

My Furniture Family!

Morning Person Vs Night Owl

Morning Person.

Favourite Destination

Barcelona, Spain.

Favourite Chair

Bloom Lounge Chair.

Alia Abu Marzouq

Digital & Creative Designer

Passionate about all forms of art, especially graphic design & photography. Loves to lead a healthy, active lifestyle; making exercise & eating well a priority.

Why I love Furniture Fusion

Cookie, our office doggie!

Morning Person Vs Night Owl

Night Owl.

Favourite Destination

Himalayas, Nepal.

Favourite Chair

Kobe Armchair.

Danielle Dear

Office Coordinator

Biggest animal lover ever! Love spending time with my Hungarian Vizsla and taking him to agility training. I also like going horse riding as often as possible and absolutely love cheese and crackers! Cheese over chocolate every time.

Why I love Furniture Fusion

The lovely team I work with everyday.

Morning Person Vs Night Owl

Morning Person.

Favourite Destination

Disney World, Florida.

Favourite Chair

Folk Lounge Chair.

Stephen Foskett

Deliveries

Mister Local Knowledge, anything you need to know about Greater London. Go no further!

Why I love Furniture Fusion

Being able to get out on the open road.

Morning Person Vs Night Owl

Both!

Favourite Destination

Colorado, USA.

Favourite Chair

Baron Lounge Chair.

Cookie

Company Pooch

I am a huge fan of bone marrow and my favourite is getting stuck into a rawhide twist. My job is to look pretty and greet clients in the office whilst earning myself a cuddle in the process.

Why I love Furniture Fusion

The treats I receive from my colleagues.

Morning Person Vs Night Owl

Morning Pooch.

Favourite Destination

The Doggie Park!

Favourite Chair

Wolfgang Dining Armchair.
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