Design Insider Event Report: HIX London 2025
Reflections on the UK’s leading hospitality design event
When we launch our installations for HIX London, we’re excited for the reveal on the first day, but there’s always a touch of anxiety in the mix. It’s a project that we’ve worked on for months and really been immersed in, so when the doors open at the Business Design Centre, we’re poised to greet the first visitors and see how they respond to what we’ve created.
So we were really pleased to be featured in the Event Report: HIX London 2025 | Design Insider- and particularly delighted to see that our installation resonated with editor Alys Bryan.
The full report captures the event highlights perfectly and is well worth a read, but we can't resist sharing a few snippets:
"Furniture Fusion once again stood out: for the second year running, they embraced the theme wholeheartedly, crafting a conceptually rich and genuinely thought-provoking stand"
"This fresh energy reflects Furniture Fusion's wider shift in recent years from a traditional supplier to a collaborative creative partner"
“(Furniture Fusion’s) participation at HIX showcased not just furniture, but a mindset - one where curiosity and collaboration drive the process forward.”
This is exactly what we're aiming to achieve and what we’re working towards every day, so it's great to see our installation hit just as we'd hoped.
Ideas are already percolating for next year’s HIX event (heading to pastures new at ExCel London). While the nerves will never completely dissipate, we’re confident to continue our campaign to create something different - and, crucially, to work year-round with clients who want to think differently about what’s possible in hospitality design.
