Hard Rock Hotel London

Exciting, edgy and offering something brand new for London, Hard Rock’s iconic rock-themed hotel not only stays true to its musical roots, but also delivers plenty of character and culture. On entering the hotel, you’re greeted with vivid colours, rich fabrics and a lavish design, as you're surrounded by memorabilia from icons of rock and pop.

CLIENT

Hard Rock Hotel London

PRODUCTS:

Bespoke Coffee Table Atlas Lounge Chair Charlotte Lounge Chair Ibiza Lounge Chair Bespoke Side Table Paris Bar Stool Paris Side Chair Bespoke Lounge Chair Pouf

Project

A large open-plan space, this is a spectacular setting in which bold statement colours and designs make a real impact on arriving customers. Located in the heart of London, the Hard Rock Hotel opened in spring 2019.  Owned and operated by GLH Hotels, it’s the first London hotel from the iconic Hard Rock brand. The project took just over a year to complete and encompassed furnishing the hotel’s Rock Royalty Lounge, reception and cocktail bar.

So how did we step up to the challenge?  This was one of our most exciting projects yet, and called for some real artistic flair and style.  Drawing on the brand’s rock & roll spirit with a truly luxurious edge, we created statement pieces such as the Helta Skelta chair with its uniquely detailed fabric, the Ibiza chair in a beautiful teal velvet and a bespoke side table to suit the Rock Royalty Lounge.  The cocktail bar called for sheer chic and sophistication – the perfect home for our Paris bar stool.  Its solid beech legs and smoky green upholstered fabric strike an elegant, stylish note and work brilliantly in the large space.

To meet the brief, we had to create something exciting, engaging and aspirational, with a quirky, contemporary edge to suit the Hard Rock brand.  These are classics reinvented, and we’re proud that most of the furniture was designed in-house and produced in the UK.

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