Where restaurant meets nightclub - a new look for a West End party favourite
After years of parties, popular West End club The Roxy needed a fresh new look, as part of a strategy to attract more customers to the venue during the daytime. When the client came to us, they had a good idea of the desired look and feel - with a short turnaround time, we began work immediately.
The nightclub is located in a basement just off Oxford Street, with little natural light. While this isn’t a concern for the night time market, it was important to make the space brighter and welcoming in the afternoon and evening, so The Roxy invested in an amazing light system that creates natural, daytime lighting at any time of day.
We were tasked with creating bespoke seating that could be easily moved around, transforming The Roxy from a restaurant into a nightclub on demand. We suggested a linkable system, that would be light enough to move, yet sturdy enough to withstand daily manoeuvring. The final product is a beautiful, soft curved sofa style seating in blue upholstery, that looks incredible and works perfectly.
We also created bespoke blue poufs to match, upholstered in a smart faux leather complete with a subtle flower shape to give a softer edge as part of the new look and feel. Our bestselling Ola high stools have a black frame, with blue faux leather upholstery. The stools are dotted around the venue and are the perfect solution for a busy bar, thanks to the Italian craftsmanship that went into their making.
The Haddoc lounge chair has a modern design that is perfect for The Roxy, with the mix of exposed round metal frame and softly curved upholstery. Alongside the seating, we supplied three types of tables. Lunar high tables go perfectly with the Ola stools, while the Lunar low tables are ideal with the modular sofa seating - the compact table tops and light base make Lunar tables excellent for the regular repositioning. Accursio tables come in various heights and sizes and, in this instance, we went with a round top version in black. Their slim tubular base is elegant but robust and ensures the tables will withstand the party atmosphere!
The exposed brick walls and Victorian tiles give The Roxy great character and we love the new look. Challenged with fast delivery for their grand reopening, we are delighted with the end result and loved working on such a creative, innovative project.